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| From the mid-1950s, the Braun brand was closely linked with the concept of German modern industrial design and its combination of functionality and technology. In 1956, Braun created its first design department, headed by Dr. Fritz Eichler, who instituted a collaboration with the Ulm School of Design to develop a new product line.[11] In 1956 the company introduced its famous SK4 record player ('Snow White's Coffin'), designed by a youthful Dieter Rams together with the pioneer of system design, Hans Gugelot, then lecturer of design at the Ulm School of Design.[12] Rams soon became the most influential designer at Braun.[13] Rams[14] was a key figure in the German design renaissance of the late 1950s and 1960s. Eventually becoming head of Braun's design staff, Rams' influence was soon evidenced in many products. Braun's famous SK 4 record player and the high-quality 'D'-series (D25-D47) of 35mm slide projectors are some of the better examples of Functionalist design. Another 'icon' of modern design, but less well known, is the electrostatic loudspeaker unit BRAUN LE1, the electronics were licenced from QUAD. Dieter Rams and Dietrich Lubs are also responsible for the classic range of Braun alarm clocks, collaborating first on the AB 20 in 1987. These designs were discontinued by Braun in 2005. For nearly 30 years Dieter Rams served as head of design for Braun A.G. until his retirement in 1995 when he was succeeded by Peter Schneider. Many of his designs - sleek coffee makers, calculators, radios and razors - have found a permanent home at the Museum of Modern Art. In the 1970s, a design approach influenced by pop-art began to inspire Braun products, which by this time included many common household appliances and products. Contemporary Braun design of the period incorporated this new approach in bright colors and a lightness of touch, while still clean-lined in keeping with Functionalist philosophy. |
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